Market Leadership

A team of health care executives and Primary Care Physicians dedicated to your success

Complete Health Markets


Ronald Helms, MD

Medical Director, Birmingham Market

Biography to come.

Katila Farley, RN, CMOM

Operations Director, Birmingham Market

Mrs. Farley is the Director of Market Operations for Birmingham. Prior to taking on this role, Katila was Administrator for BIMA-Birmingham Internal Medicine Associates. Katila is a registered nurse who enjoys pairing her nursing experience with her leadership skills on a daily basis. Katila operates by empowering physicians and advanced practice providers with the technology to support and facilitate excellent health outcomes and patient experiences.


James Shoemaker, DO

Medical Director, Volusia / Flagler Market

Dr. Jim Shoemaker founded and built Ormond Medical Arts over some 40 years. He trained at Philadelphia College of Osteopathic Medicine, and served as Chief of Staff at Halifax Hospital. He maintains privileges with both Florida Hospital Health System and Halifax Health System. Dr. Shoemaker is deeply attuned to preventive medicine, ancillary support services, primary care driven population health care and innovative pharmaceutical trials.

Jason Armstrong

Market Operations Director, Volusia / Flagler

Jason is an experienced healthcare operations executive with more than 20 years of clinical, management and operations experience in primary care and specialty care settings. Mr. Armstrongworked in Operations VP roles for both United Derm Partners and LifePoint Health, in metro-Nashville, Tennessee. At the onset of Jason’s decade with LifePoint he served as an APP clinician before moving into operations roles, which included Market Manager and Director of EHR Clinical Optimization. Ultimately, Jason served as VP of Physician Services, representing over 1,000 providers. His expertise includes overseeing day to day operations of medical practices as well as managing integrations of new practices into existing groups.