Market Leadership

A team of health care executives and Primary Care Physicians dedicated to your success

Complete Health Markets


Ronald Helms, MD

Medical Director, Birmingham Market

Dr. Rock Helms earned his medical degree at South Alabama University and completed residency at the University of Alabama. He is board-certified in family medicine. His passion for community has steered a desire to provide the most comprehensive healthcare to his patients through expanded services and help for underserved patients or those with barriers to healthcare. His passion for providing ancillary services in primary care enhances the patient experience, helps provide quicker and more accurate diagnoses and controls patient cost responsibility. Dr. Helms is a lifelong resident of Pell City. He is married to Jennifer Rhodes Helms, and they have seven children. He stays busy with his large family and enjoys time at his farm in south Alabama.

Katila Farley, RN, CMOM

Director, Birmingham Market West Operations & Value Based Care

Mrs. Farley is the Director of Market Operations for Birmingham. Prior to taking on this role, Katila was Administrator for BIMA-Birmingham Internal Medicine Associates. Katila is a registered nurse who enjoys pairing her nursing experience with her leadership skills on a daily basis. Katila operates by empowering physicians and advanced practice providers with the technology to support and facilitate excellent health outcomes and patient experiences.

Laura Gossett

Director, Birmingham Market East Operations & Enterprise Ancillary Services

Ms. Gossett is the Director of Birmingham Market East Operations, and also oversees ancillary services for the entire Complete Health enterprise. Laura is passionate about expanding ancillary services in the primary care practice environment to enhance the patient experience, allowing doctors and advanced practice providers to better diagnose and treat patients in a timely manner in a way that is cost-effective for the patient.


Jason Armstrong

Market Operations Director, Volusia / Flagler

Jason is an experienced healthcare operations executive with more than 20 years of clinical, management and operations experience in primary care and specialty care settings. Mr. Armstrongworked in Operations VP roles for both United Derm Partners and LifePoint Health, in metro-Nashville, Tennessee. At the onset of Jason’s decade with LifePoint he served as an APP clinician before moving into operations roles, which included Market Manager and Director of EHR Clinical Optimization. Ultimately, Jason served as VP of Physician Services, representing over 1,000 providers. His expertise includes overseeing day to day operations of medical practices as well as managing integrations of new practices into existing groups.